AI store builder for small sellers
Photos in.Store out.
Martlance builds your online store from your product photos, writes the product pages, and sets up payments and shipping, so you can start selling today.
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Already selling in DMs?
Stop typing “price?” replies all day.
Keep selling on Instagram and WhatsApp. Send one store link instead of photos, prices and bank details one chat at a time. Customers pick a size, pay and get tracking without waiting for you.
- One link for your bio, status and broadcast lists
- Product links that open with a pay button, not a chat
- Orders, addresses and payments in one list
Selling in chats
14 messages for one order
With your store link
2 messages, paid and tracked
How your store gets builtSix steps. One afternoon.
Six steps. One afternoon.
Zero code.
Scroll through a real build. Each step fills in another part of the store, the same way it happens in your Martlance dashboard.
- 01
Store Builder
Pick a layout. Your pages appear.
Choose how your home page should feel, a tidy grid, a lookbook or a single hero product. Martlance adds the pages every store needs: collections, about, shipping and returns, contact.
- Three home layouts, switch any time
- Policy pages drafted from your answers
- Your logo, colours and fonts in one place
- 02
AI Product Pages
Every photo becomes a full product page.
From one photo and a few words, the AI drafts a clear title, a description that sounds like you, size details and search tags. You review every word before it goes live.
- Size charts for clothing and footwear
- English, Hindi and Bangla drafts
- Rewrite in a warmer or shorter tone
- 03
Checkout & Payments
A checkout your customers already trust.
UPI, cards, netbanking and cash on delivery through licensed payment partners. Money settles straight into your bank account, not ours.
- One-page checkout, built for phones
- OTP check on cash-on-delivery orders
- Partner fees shown before you switch on
- 04
Shipping Setup
Rates by pin code, tracking without the calls.
Connect courier partners, set flat, weight-based or free-above rates, and let customers check delivery dates by pin code. Each order gets a tracking page.
- Courier pickup booked from the order screen
- Local delivery for your own area
- Shipping labels and invoices printed in bulk
- 05
Discounts & Coupons
Festive sales in a few clicks.
Schedule a sale for Puja, Diwali or Eid, create coupon codes for your Instagram followers, and bundle products that sell well together.
- Percentage, flat and free-shipping coupons
- Start and end times set in advance
- Bundles like kurta and dupatta together
- 06
Store Insights
Know what sells, and what to do next.
Visitors, orders and best sellers on one simple screen, with plain-language tips like which product needs more sizes or which photo is losing visitors.
- Where your visitors come from
- Products viewed but not bought
- Weekly summary by email
Set up for your kind of shop
Tell us what you sell. The store adjusts.
The first question in Martlance is what you sell. Your answer decides which fields, pages and checkout options are switched on from day one.
Clothing and ethnic wear
Size charts, colour variants, fabric and care details on every page.
Handmade jewellery
Close-up galleries, material notes and gift-wrap options at checkout.
Home decor and crafts
Dimension fields, weight-based shipping and made-to-order lead times.
Skincare and soaps
Ingredient lists, batch details and usage notes laid out clearly.
Home bakers and snacks
Delivery slots, local-only shipping and pre-order cut-off times.
Resellers
Bulk photo upload, a large catalogue layout and stock alerts.
Run it from your phone
Your shop counter fits in your pocket.
Most of our sellers photograph, list and pack from one phone. So the whole builder works there too: add a product between customers, accept an order on the bus, print labels when you get home.
1photo to start a product page
3payment types switched on by default
0commission taken on your sales
Questions
The questions every seller asks first.
Yes. Growing Store and Brand Store plans connect a domain you already own, like yourbrand.in, with a free SSL certificate. Starter stores use a yourstore.martlance.store address, which you can move to your own domain later without losing products or orders.
Yes. Put your store link in your bio and stories, and share product links in DMs and WhatsApp chats. Each link opens the product with sizes and a pay button, so customers can order without waiting for a reply.
Martlance takes no commission on your sales. Online payments go through a licensed payment partner, which charges its own processing fee per transaction. The exact rates are shown in your dashboard before you switch payments on.
Yes. Turn on cash on delivery for all pin codes or only the ones you choose, add an optional COD charge, and ask customers to confirm by OTP to reduce fake orders.
Not to build your store. Whether you need GST registration depends on your turnover, what you sell and where you ship, so check with a tax professional. If you have a GSTIN, add it once and it appears on every invoice.
Most sellers publish the same day. Upload your photos, review the AI-written product pages, connect payments and pick shipping rates. Payment partner verification of your bank details can take one to three working days, and cash on delivery works while it completes.